A design classic in natural body care

With its clear design language and minimalist approach to packaging Weleda has always been a design classic. From its beginnings the company has been working to sustainable principles.

Weleda was founded in 1921 by the Dutch doctor Ita Wegman and the renowned philosopher Rudolf Steiner. The ethos of the company has always been to maintain wellbeing and to restore health. Weleda is committed to doing this naturally, ethically, safely, without animal experimentation and without damaging the environment.

Weleda only use natural raw materials and the plant ingredients are grown organically or bio-dynamically on farms which the company owns. This means that no chemical pesticides and sprays are used. The company has a policy of only using environmentally sound raw materials and minimising water and energy usage in the production processes.

Up to 80% of the glass packaging is made out of recycled glass. A minimum of 75% percent of the cartons are made from recycled paper and 25% of all aluminum packaging comes from recycled sources.

Weleda is currently working on a strategy to go carbon neutral. The environmental strategy and policy as well as the current goals and achievements are published on the company website. It sets a very high standard to any industry.

If wild ingredients are used, they are gathered by controlled certified collection. Weleda has fair trade agreements with suppliers and works very closely with local farmers. Weleda employs 650 people at its headquarters in Southern Germany. The facilities include a kindergarten. In 2005 the company received an innovation prize from the Federal Government for its family and community friendly work ethics and management approach.

If you do not know Weleda, try their newly launched pomegranate product series. It includes a shower gel, a regenerative body oil and hand cream. These products do not contain any synthetic fragrances, colours or preservatives. They are free of mineral oil and are NaTrue certified.

For more information on Weleda, their philosophy, products and environmental policy visit www.weleda.de . Detailed information on the NaTrue certification can be found on www.natrue.org.

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